Is project strategy different to firm strategy?
The literature recognises the link between the strategies of the parent firm and the project, but so far projects have been seen as subordinated to the firm strategy and are […]
Category Archives: product innovation
Why study strategic project management and project strategy for product innovation?
The product innovation literature demonstrates that many innovation developments are driven through project-based approaches. However, many of these Product Innovation Projects (PIPs) do not adequately develop an effective project strategy. […]
Is product innovation in hyper competition environments important?
It is widely accepted that successful product innovation involves the development of ‘something new’, but the innovation must also be desirable to the customer, technically feasible and economically viable as […]
Strategic Project Management for Product Innovation 